For Independent Dental and Orthodontic Practices
The growth you are looking for
is already in your practice.
The call that came in at lunch and never got returned. The treatment plan that stalled at "let me think about it." The family of nine years that quietly stopped coming. Every practice is already losing more of it than it knows.
Marketing that starts with people, not algorithms.
Not ready for that? Read the argument. It covers the whole case.
No risk for 30 days First month back if it isn't for you Month to month, no contract
Four-Year Record, One Practice, Anonymized
Change over four years, same market, same practice
What you already know
Growth leaks out in ordinary moments.
None of these is a marketing problem in the way the word is usually sold. Every one of them is a patient the practice already earned, lost somewhere between interest and treatment. Marketing can create opportunities. What happens after that decides what the opportunities are worth.
The call at lunch
Somebody rings while the desk is at lunch, or after hours. Nobody calls back for a day or two.
"Let me think about it"
They heard the treatment plan, they meant it, and that is where it has sat ever since.
The family that stopped
Nine years, every six months, then nothing. All they get now is an automated text.
The patient nobody asked
They would send their friends and their family tomorrow. No one has ever given them a reason to.
Why it keeps happening
Most of what a practice pays for brings people to the door.
Almost nothing is built for what happens after. The call that comes in at lunch, the treatment plan that stalls, the patient who drifts off, the one who would send somebody if asked. The communication a practice has was built to administer appointments, so it reminds and confirms and does nothing else.
That is not anyone's fault. It has simply never been anybody's job.
The alternative is not proprietary. Define who the practice is for and aim everything at that. Every marketing student knows it. What is rare is an arrangement that lets anyone be paid to do it.
No setup fee
Most agencies charge $3,000 to $10,000 or more to get set up before you see anything. We don't get paid to get ready.
Flat monthly, when it's ready
$2,995 a month, one number, and no setup fee. And if it isn't for you inside thirty days, tell us and that first month comes back.
Leave whenever
Month to month, no contract, no notice period. Cancel anytime. Every month is a decision we have to earn.
Opkie does not run ads, websites, or search, and it does not get in the way of yours. A practice already generates more opportunity than it converts, and building the communication that stops it leaking out is the whole of the job. The terms in full, and what we are answerable for
Old school is the new school
Nine places where the right communication changes the outcome.
Answer
Recover the calls and inquiries that would otherwise just disappear.
Book
Turn more of them into appointments on the schedule.
Show
Get more of the people who booked into the chair.
Accept
Follow up on the treatment that got a "let me think about it."
Retain
Keep good patients from quietly drifting off.
Reactivate
Bring back the ones who already did.
Expand
Let patients know about the things the practice does that they never knew about.
Refer
Give happy patients a reason and an easy way to send somebody.
Reach
Build your own list of local people you can contact directly, an asset the practice owns.
All nine come down to who is messaged, when, and what it says. Getting clear on who the practice is for is what decides all three, and it is the one thing a practice cannot write about itself. And notice where referrals sit: you can always ask for them directly, but far more arrive when the other eight are going right.
What the work produces
$98,800
Added production in sixty days
Garland, Texas · Zero ad spend
Musso Family Dentistry added $98,800 in production in sixty days, from a base of 4,200 patients not seen in over a year, with zero ad spend.
Whatever you're doing, we'll make it work better.
One result, in one market, under that market's conditions. The rest of the record is on the evidence page
The thinking, on record
We make this case in public.
Episodes from the Opkie channel: the argument, out loud, with practicing dentists in the room.
More on the Opkie channel
The case file
Everything here can be checked.
This site is built to be verified, not skimmed. Five places to look, depending on what you need to know.
- The Argument Why good practices end up with interchangeable marketing. The full case at length: what the old directory model actually constrained, and what any of it has to do with the calls your front desk takes. Read the argument
- How We Work Terms you can hold us to. No setup fee, one flat monthly, and no risk for thirty days. What the work asks of your team, and what Opkie is answerable for, stated plainly. See how we work
- Evidence What happened, where, with a human in it. Accounts from Garland, New Orleans, and Millcreek: what each practice looked like and what happened, with the conditions stated rather than implied. See the evidence
- About A family firm with a point of view. Independent practices hold the one thing corporate dental cannot buy or build: a patient relationship with a specific, known doctor. Who we are, and why the work runs the way it does. About Opkie
- Library The body of work, open. Guides, reports, and working documents, free to read without a form in the way. The depth of the shelf is its own argument. Browse the library
Practice fit
Built for a specific kind of practice.
A fit
- Independent dental and orthodontic practices, one to five locations
- Owner-operators who know their patients by name
- Practices that want the right patients, not just more patients
- Owners ready to grow from the patients they already have
- Teams willing to take part in the work
Not a fit
- DSO-affiliated or franchise practices The work needs an owner who makes the decisions.
- Brand new practices with no patient base yet The work grows a practice from the patients it already has.
- A team unwilling to take part The work goes out under the practice name, and the team is part of it.
- No access to the practice's own production records Billed production in your own system is how the work is measured.
- A practice we would not send patients to Usually visible in the reviews, and a decline on both counts.
- Owners whose only need is volume from people who have never heard of them Not a judgment. Just the wrong offer.
If the second column reads like your practice, we will tell you on the first call.
Who we are
Your marketing team, not a floor of account managers.
Opkie is a Salt Lake City family firm built from the operator side. We have owned and scaled clinics ourselves, which is why the work starts with the patients a practice already has.
Month to month, because every month should be a renewal decision we have to earn.
Common questions
Asked before nearly every call.
A marketing agency, not a digital one. We do not run ads, search, or websites. We work on what your practice already has: the calls that come in, the treatment already diagnosed, the patients already on your list, and the people they would send you if anyone asked. Most of the growth you are looking for is already there.
Is this on top of what I already spend, or instead of it?Neither. We do not run ads, build websites, or do search work, so nothing here competes for your marketing line and nothing replaces what is already on it. Keep your agency. What we do makes what you are already running more effective, because the people it brings in get answered, booked, and followed up properly.
How much of my time will this take?Less than doing it yourself, which is the alternative this replaces. We do the work. The only thing we need from you to start is the onboarding call. After that, nothing goes out under your name without your yes.
What does it cost to start?There's no setup fee. It's one flat monthly fee, and if you decide inside thirty days that it isn't for you, tell us and the first month comes back. No contract, cancel anytime.
Do you work with more than one practice in a market?Sometimes, yes. The work runs on your own patient base and the people your patients already know, so two practices in the same area aren't competing for the same thing.
Get Started
No setup fee, and no risk for thirty days.
There's no setup fee. And if it isn't for you inside thirty days, tell us and the first month comes back.
Prefer to talk it through first? Book a 20-minute call, or read the full argument.